lifelock
Lifelock Scam Closing Down?
Lifelock Scam today received a cease and desist email from Lifelock's Director of Contracts. "LifeLock has acquired valuable goodwill in the LIFELOCK brand for identity theft prevention services, and has incurred significant advertising expenses in the process." Where to start???.................. Is that the significant advertising costs spent on the "look at my social security number" campaign that the FTC just declared was a... »
The Lifelock Scam
Whenever I read a blog post where someone is pointing out the Lifelock scam there is always at least one comment that goes along the lines of: "I am well aware it is possible to carry out the identity theft prevention measures myself thank you very much but as Lifelock only costs me a few dollars a week why should I?" Well... »
Lifelock Guarantee Full Of Holes
So what's wrong with the Lifelock guarantee? The promise to replace up to $1 million should you be a victim of identity theft whilst under their protection is cited by many as the main reason for signing up and agreeing to pay Lifelock $10 a month for the rest their lives. Here's the wording of the Lifelock guarantee: "If you are our... »
Lifelock Pay To Be Recommended
Here's a typical email I get when people read my take on the Lifelock scam: "If their advertising campaign is nothing more than the Lifelock scam you claim it to be, why are there literally thousands of people on the web recommending their credit monitoring services?" Because they get paid by Lifelock to recommend them, that's why. Lifelock pay $35 for each customer... »
Lifelock Encourages False Sense Of Security
One of the problems of the Lifelock service is the false sense of security it brings to its customers due mostly to their advertising campaigns. Broadcasting statements such as: "you'll find out how to lock down your identity, making it virtually impossible for identity thieves to wreak havoc on your good name" imply 'sign up and you're worries are over'... »
