Lawsuits Against LifeLock
Thirteen consolidated lawsuits have been selected to be heard by U.S. District Judge Mary Murguia against LifeLock.
Cases from around the country make up the 13 suits moving forward, including plaintiffs from New Jersey, Arizona, Maryland, Illinois, West Virginia, Florida, Texas and California.
The suits claim that LifeLock uses aggressive advertising to entice consumers to sign up for its $10 a month service knowing that the service it offers is flawed because the Social Security number they use in the ads has been used to illegally obtain at least 20 driving licenses and a payday loan in CEO Todd Davis’ name.
Davis’ Social Security number has, in fact, been stolen a number of times. However, each time, LifeLock services did exactly what it was supposed to do – Davis was notified of the theft early on, and steps were taken to put a stop to the theft before any real damage could be done. And this quick and decisive action is what has kept Davis’ credit status untainted.
The lawsuits center around the LifeLock $1 million guarantee, which states that if a LifeLock customer becomes a victim of identity theft while under LifeLock’s care, and if it is due to a failure on behalf of LifeLock, the company will spend up to $1 million to make it right. This is fully disclosed to all who sign up for LifeLock’s services. It is in no way hidden from customers or from the public.
Yet the lawsuits condemn the guarantee and claim it is deceptive.
LifeLock does not claim to be able to prevent identity theft. No company or individual can do this. However, LifeLock can monitor the Internet for your personal information, and notify you immediately if there is any compromise. This effectively puts a stopper in any efforts made by an identity thief, and protects your personal information and your good credit.
