LifeLock Appeal Turned Down
Some thought it might be the end of the road for LifeLock after a US District Judge turned down an appeal on his ruling that the fraud alerts placed by the identity theft protection company on behalf of its customers were illegal.
The fraud alerts have always been the centerpiece of the LifeLock identity theft protection service. The problem was that the alerts were designed to be placed by individuals on their own credit files, and when LifeLock began placing them in large numbers, it placed extra pressure on the credit reporting bureaus. This is what caused Experian, one of those bureaus, to pave the way for a lawsuit against LifeLock.
LifeLock has gone through some tough times. 
Built on seed money from investors which was used to aggressively campaign on behalf of the company, the company still faces several court cases.
The company’s million dollar guarantee is at the center of several class action suits. At issue is the verbiage in the guarantee, which states the company will pay the costs of correcting a member’s credit file, and not for replacing lost wages. Many have also taken issue that the guarantee also clearly states that the guarantee will come into play only if the identity theft is the result of a “failure or defect of our services.”
LifeLock CEO Todd Davis made his Social Security number public in the early days of LifeLock’s history. Since that time, his information has been stolen and misused at least 13 times. And each time, LifeLock did what it said it would: Davis was notified and the theft was stopped in its tracks. And Davis’ credit remains untainted.
Despite the appeal being turned down and continued legal woes, LifeLock soldiers on, helping its customers become more proactive at protecting their personal information.
