Does LifeLock Pay People To Recommend Them?
Here’s a typical comment: “If (LifeLock’s) advertising campaign is nothing more than a scam, why are there literally thousands of people on the Web recommending their credit monitoring services?”
Some say it is because they are paid to do so. It’s rumored that Lifelock pays $35 for each customer a website owner sends to them. There’s nothing wrong with this type of marketing as a business model and many other companies run similar programs, Amazon being the largest and most successful at it.
The difference is that when a blogger is discussing the theory of “the big bang” and its owner recommends a book by Stephen Hawking, you pretty much much know what you will be getting in the post should you decide to click on his link, buy the book and earn the website owner his small commission.
On the other hand, when some Internet marketer sets himself up as an identity theft or personal security expert with a professionally designed site and starts telling his visitors that they need Lifelock, he is doing so to make himself money. With the Lifelock ad campaigns running nationally, it’s an easy sale for the Internet marketer.
The fact is, most large companies utilize the Internet in this way, using search engine optimization. It allows the companies’ Web presence to increase, and brings them customers they may not have had otherwise. An entire industry has been built around this very practice, and it’s getting more and more common. It’s perfectly legal.
If you want to know the real deal with LifeLock, you should check out their website and read the customer comments. Those folks aren’t getting paid, yet they are still recommending LifeLock and its services.
