Lifelock Scam Closing Down?
Lifelock Scam today received a cease and desist email from Lifelock’s Director of Contracts.
“LifeLock has acquired valuable goodwill in the LIFELOCK brand for identity theft prevention services, and has incurred significant advertising expenses in the process.”
Where to start???………………
Is that the significant advertising costs spent on the “look at my social security number” campaign that the FTC just declared was a total pack of lies and forced you to hand over a record $11 Million so they can refund all the customers you scammed? …….Lifelock Scam ends with $11 Million payment to FTC
Or perhaps it refers to the significant advertising costs that went to all the web site owners paid to recommend the Lifelock service with $25 for every customer they sent your way? …….Lifelock buys recommendations
Maybe its the significant advertising spent bidding on a competitors BRAND NAME in order to direct search traffic to your site instead of theirs? ……Search ads trigger lawsuit from Lifelock competitor
“Lifelock-scam.com’s unauthorized use of the LIFELOCK brand in its advertising and domain name to direct consumers to its websites is a violation of LifeLock’s rights.”
Because anyone seeing a site named Lifelock Scam is immediately going to think it belongs to Lifelock and arrive here under false pretenses? Get real!
This site uses no advertising. It is found by people with common sense enough to do a little information digging before paying for a service offered by a company who have had nothing but bad press since day one when it was revealed a co-founder had a criminal record for identity theft.
“Therefore, we demand that Lifelock Scam immediately cease and desist from all further use of “LifeLock” “Life Lock” “LifeLock.com” and any other spellings of “LifeLock” or trademarks of LifeLock in its internet advertising, urls, and domain names and from any false and misleading references or uses of LIFELOCK in general.”
Does the above go for all the domain names with the term Lifelock included but owned by the people you pay to lie about how good your service is?
Does it also go for all the websites using your name in their url to mislead people into believing they are run by “identity theft experts” while in reality are run by internet marketers being paid by you to sing your praises despite recent FTC rulings against such practices? …..Lifelock affiliate program pays $25 for every customer you send them.
I mean really, talk about the pot calling the kettle black!
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The problem with any trademark claim is that Lifelock would have to show use in commerce, whereas the use of the term here would likely be considered to fall within the heart of protected, non-commercial speech under the First Amendment.
Contact me via supplied email if it goes further. I would be happy to take this on Pro Bono.