Tag Archive

Lifelock Scam Closing Down?

By admin

Lifelock Scam today received a cease and desist email from Lifelock's Director of Contracts. "LifeLock has acquired valuable goodwill in the LIFELOCK brand for identity theft prevention services, and has incurred significant advertising expenses in the process." Where to start???.................. Is that the significant  advertising costs spent on the "look at my social security number" campaign that the FTC just declared was a... »

Lifelock Scam Ends With $11 Million Payment To FTC

By admin

The Federal Trade Commission (FTC) will receive an $11 Million payment from Lifelock as the company are finally forced to own up to the false claims they made about their identity theft protection products. The FTC agreed with us and most identity theft experts that Lifelock mislead the public with its advertising campaigns. “While LifeLock promised consumers complete protection against all types... »

Lifelock Service Ruled Illegal

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A US District Judge has ruled that Lifelock are illegally placing fraud alerts on its customers credit reports. Judge Andrew Guilford ruled that while the Fair Credit Reporting Act allowed fraud alerts to be placed by individuals, it did not allow companies to do so. “Experian argues that by using the term ‘consumer’ rather than ‘person’ in (the FCRA), Congress expressly excused... »

The Lifelock Scam

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Whenever I read a blog post where someone is pointing out the Lifelock scam there is always at least one comment that goes along the lines of: "I am well aware it is possible to carry out the identity theft prevention measures myself thank you very much but as Lifelock only costs me a few dollars a week why should I?" Well... »

Lifelock Guarantee Full Of Holes

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So what's wrong with the Lifelock guarantee? The promise to replace up to $1 million should you be a victim of identity theft whilst under their protection is cited by many as the main reason for signing up and agreeing to pay Lifelock $10 a month for the rest their lives. Here's the wording of the Lifelock guarantee: "If you are our... »

Lifelock Pay To Be Recommended

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Here's a typical email I get when people read my take on the Lifelock scam: "If their advertising campaign is nothing more than the Lifelock scam you claim it to be, why are there literally thousands of people on the web recommending their credit monitoring services?" Because they get paid by Lifelock to recommend them, that's why. Lifelock pay $35 for each customer... »

Lawsuits Against Lifelock

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13 consolidated lawsuits have been selected to be heard by U.S. District Judge Mary Murguia against Lifelock. "We're pleased the court consolidated these 13 cases allowing us to efficiently move claims forward and help correct these wrongful practices," said lead attorney Rob Carey. "This is a first victory for plaintiffs, and the fact that several top-tier firms recognized LifeLock's conduct is... »